1.DIGITAL MARKETING OVERVIEW
- SEARCH ENGINE OPTIMIZATION
- SOCIAL MEDIA MARKETING
- PPC ADVERTISING WITH GOOGLE ADWORDS
- GOOGLE ANALYTICS
- LEAD GENERATION USING SOCIAL MEDIA AND CONVERSION RATE OPTIMIZATION(CRO)
7.EMAIL MARKETING
8.ONLINE EARNING METHODS
(AFFILIATE MARKETING ,GOOGLE ADSENSE)
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1. Introduction to Digital marketing and how its useful for any website
Current Scenario ,Top companies and the tools using in Digital Marketing
Job Opportunities in this Domain
2.SEARCH ENGINE OPTIMIZATION
- SOCIAL MEDIA MARKETING AND SOCIAL MEDIA OPTIMIZATION
Download Course Contents (2&3 Modules)
4.GOOGLE ADWORDS
understanding purpose of Campaign
Account Limits in Ad words
Location and Language Settings
Networks and Devices
Bidding and Budget
Schedule: Start date, end date, ad scheduling
Ad delivery: Ad rotation, frequency capping
Demographic bidding (Display Only)
Social settings (Display Only)
Purpose of Ad Groups
Keyword Types (Broad, Phrase, Exact and Negative)
Ad words Keyword Tool
Text Ad Format
Quality Score and Its Importance
Understanding the Ad Group and Keywords Dash Board
Search Terms + Single Keyword Auction
Columns Customization
Alerts Setting
Filters
Adgroups and Keywords
Purpose of Ad Groups
Keyword Types (Broad, Phrase, Exact and Negative)
Ad words Keyword Tool
Text Ad Format
Quality Score and Its Importance
Understanding the Ad Group and Keywords Dash Board
Automate Tool
Search Terms + Single Keyword Auction
Columns Customization
Alerts Setting
Filters
AdWords Account Setup
Ad formats And Ad guidelines
AdWords Account Setup
Creating AdWords Account
AdWords Interface Tour
Adwords Dash Board
Billing in AdWords
Ad Types in Adwords
Text Ads
Image Ads
Display Network Targeting
Setting a Display Network Campaign
Concept of CPM and Branding
Automatic Placements
Manual Placements
Placement Tool
CPC Bidding and CPM Bidding
Audience Tab
Topics Tab
Purpose of Conversions
Create your Conversion Tracking Code
Tracking the Conversions for Multiple Product
Purpose of Conversions
Create your Conversion Tracking Code
Tracking the Conversions for Multiple Product
Remarketing
- GOOGLE ANALYTICS
Introduction to Google analytics
How Google analytics works
Understanding Google analytics account structure
Cookies importance in Google analytics
Setting up an account in Google analytics
Adding analytics code in website
Understanding different types of traffic
Downloading different traffic reports
Creating Key performance indicators using primary and secondary dimension
Understanding Bounce rate and how to reduce it
Setting up goals and tracking conversions
Different types of Goal conversion paths
Importance of funnels in goal conversions
Integrating Google Adwords with Google Analytics and Google Merchant centers
Tracking Adwords Campaign reports in Analytics
Filtering the traffic and creating different types of Pictorial charts to analyze reports visually
Importance of UTM Tagging ( Automatic and manual)
Enabling Automatic UTM tagging gclid in Google adwords
Event Tracking in Google analytics
Creating Dashboards
Checking Real Time Traffic
Creating Advance Segmentation Reports with multiple Dimensions
Attribution Modelling (Single&Multichannel)
Creating Custom Reports
Remarketing using Google Analytics
Tracking Ecommerce Reports
6.LEAD GENERATION USING SOCIAL MEDIA AND CONVERSION RATE OPTIMIZATION(CRO)
What is conversion rate and conversion rate optimization
How to generate leads for B2B using linkedin
Generating leads through facebook
Advantages of premium membership in linkedin
Importance of A/B Testing
Landing page Design importance in getting leads
7.EMAIL MARKETING
What is email marketing
Importance of email marketing in generating leads
How to write effective subject lines
How email Marketing works
Challenges faced in sending bulk emails
Setting up campaigns and lists
Creating email marketing template and sending bulk mails
Uploading mail ids to the tool
Creating subscriber lists
Checking open rates , clicks , click through rate
Checking traffic from various locations
Popular tools used
8.ONLINE EARNING METHODS (AFFILIATE MARKETING ,GOOGLE ADSENSE)
What is affiliate marketing and how to earn money from it
Discussion on worlds popular affiliate network sites
Creating banners and using on blogs
Identifying the money making , highly targeted and less competitive keywords
How SEO helps in Affiliate marketing
Registering in Affiliate network sites
Promoting various sites
What is Google Adsense
Why Google adsense is the highest money making method in the world
How to get approval from google to display ads in your sites
Call me for any queries and batch details
Location
Near Marathahalli multiplex,Bangalore
Have more than 5 years of experience in SEO, SMM, SMO,Google Adwords,Google Analytics,Email Marketing which involves Optimizing Clients Websites using SEO techniques,Online Business Analysis and Promotion, PPC,Email Marketing,Understanding Online Business Model and Customer Behaviour, Product Marketing in facebook,Affiliate marketing,Creating Weekly and Monthly Reports Using tools like Google Analytics,Google Webmasters,and using top social media tools to analyze Social Media Metrics in Digital Marketing.Having working experience on Retrieving large data from Data Visualization tools using Tableau
Certified in Google Adwords
Certified in Google Analytics
Worked on more than 100 National and International SEO Projects
Created complete ON page and Offpage SEO strategy for small scale to big projects more than 10,000 pages websites
Having hands on experience on Advanced Link building strategies,Offpage optimization and ON page optimization
Trained more than 100 students in SEO and Digital Marketing
SEO Excellence award winner from India’s largest Educational Portal Urbanpro
https://www.urbanpro.com/bangalore/surendra-nath/1…
Call 8867896632 for details / Surendranath
Have more than 5 years of experience in SEO, SMM, SMO,Google Adwords,Google Analytics,Email Marketing which involves Optimizing Clients Websites using SEO techniques,Online Business Analysis and Promotion, PPC,Email Marketing,Understanding Online Business Model and Customer Behaviour, Product Marketing in facebook,Affiliate marketing,Creating Weekly and Monthly Reports Using tools like Google Analytics,Google Webmasters,and using top social media tools to analyze Social Media Metrics in Digital Marketing.Having working experience on Retrieving large data from Data Visualization tools using Tableau
seoindigital 